7 Simple But Vital SEO First Steps For A New Website

Meta descriptions should be about 145 to 155 words, but Google will often decide what appears on the live search results page. When adding a contextual internal link, make sure that the link makes sense within the context of the current page. Also, always use anchor texts that accurately describe the page you’re linking to. This provides users and search engines with the context to assess whether the link is valid. The internal links tool in Yoast SEO Premium helps you to connect your content by automatically suggesting relevant links.

Search engine crawlers look at the domain name to distinguish what a web page is about. Ideally, your domain name will also include a primary keyword that you want your website to rank for. Keywords reflect a user’s search intent and are how search engines find their platform through Google and other search engines. Use an SEO tool to choose winning keywords for your content and page titles. SeO is an ongoing job, but with time and experience, you’ll go from a beginner SEO guide to a more advanced position. Consistently posting relevant posts on your blog is one of the best ways to improve your search engine rankings.

Choose your title carefully and don’t forget to include your most important keywords. While H1 matches the title, H2 and H3 correspond to the headings and subtitles, respectively. The clearer your text structure, the easier it will be for search engines to process the content of your site. Google has created a handy tool here to give you some specific suggestions on what you can change on your site to address page speed issues.

Instead of “click here” on the left, try entering the name of the destination. Always use descriptive links by linking keywords: not only does it improve search engine optimization, but it also adds value to your readers, including people with disabilities or who use screen readers. Writing additional content, rich in keyword phrases, on your department news blog can also improve your search engine rankings. Blog posts can even be shorter updates on the specific topics you’re targeting.

For example, if you have a dozen articles on the same topic, search engines won’t know which one should rank higher. As a result, you compete with your articles for a high position in search engines. The way you highlight your images can affect not only the way search engines perceive your page, but also the amount of image search traffic your site generates. An alt attribute is an HTML element that allows you to specify alternative information for an image if a user cannot see it. Your images may break over time (files are deleted, users have a hard time connecting to your site, etc.), so having a useful description of the image can be helpful from a general usability perspective. This also gives you another opportunity, outside of your content, to help search engines understand what your page is about.

In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, you must specify all structured data and other metadata, such as titles, descriptions, link elements, and other meta tags, on all versions of pages. Improve your authority and credibility by adding relevant links in the text.

Although the description is not visible on your page, it is very important for search engines. In fact, the title and description are among the first elements that search engines crawl to determine the ranking of your site. Once your site appears on a search results page, netizens will read your title and description to know what your site is about and decide whether to rate it or not.

Once you’ve written great content, boost your posts to reach an even larger audience. You should always write for people first and search engines second. Creating high-quality content for your Digital marketing agency website can be a great investment, but it’s worth it. Search engines will love it and visitors will love it so much that they will share it on social media, leading to even more visitors.

Do keyword research by searching for terms on Google and seeing what’s popping up for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, and UberSuggest. Using our Keyword Magic tool, you can add a target keyword that you’re trying to rank for and retrieve many other keywords to create high-quality content. You can find specific questions, such as those related to your main keyword, and create content that answers those questions for your target audience.

Nowadays, having a valid SSL certificate is mandatory: search engines can “penalize” sites without SSL certificates and valid settings (and/or display warnings next to their search results). Also, it is generally a good practice for all websites to use SSL to prevent hackers and third parties from intercepting requests and data. The H1 must describe the content of the page and must not contain more than one H1 per page.